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  <title>Ventura County Roofing Latest News</title>
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  <updated>2009-11-17T13:49:00.1109458-07:00</updated>
  <author>
    <name>Copyright 2009 GreatWay Roofing Company</name>
  </author>
  <subtitle>Southern California Roofing News</subtitle>
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  <entry>
    <title>King’s Corner: Making the Best of 2009 </title>
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    <published>2009-11-17T13:49:00.11-07:00</published>
    <updated>2009-11-17T13:49:00.1109458-07:00</updated>
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        <p>
When times are tough, it’s often imperative to invest in your business. Of course,
that’s also when cash flow might be tightest, so it makes investing difficult. I’ve
read numerous studies that assert that drastically cutting marketing dollars in a
downturn is a mistake, as keeping jobs coming in is more important than ever. Tough
economies are also good times to invest in training, as things might be a bit slower,
but you’ve got to make sure the cost is justified. 
<br /><br />
Of course I’m not exactly impartial, but one excellent source of training is Roofing
Contractor’s own Best of Success conference, which will be held in Nashville this
year Sept.21-22 (www.roofingcontractor.com/bestofsuccess). It has a lineup of speakers
— many of them contractors themselves — who will be talking about topics near and
dear to roofing companies, including increasing sales leads, ensuring safety and making
the most of opportunities in the federal stimulus package. The full agenda can be
found here: www.bnpevents.com/RC/BOS/Schedule.htm 
<br /><br />
Perhaps the greatest benefit of the event is the opportunity to network with non-competing
firms from other parts of the country in an atmosphere that encourages sharing ideas.
One of our speakers, Rod Menzel, is the founder and co-owner of GreatWay Roofing Inc.
After attending the Best of Success conference in 2007, he implemented several ideas
that revolutionized his business, and he will share his insights with this year’s
attendees in a presentation titled “Rebranding: Expect a Great Experience.” 
<br /><br />
Make the best of 2009 by attending the Best of Success conference. You just might
find some insights that will help your company become more successful. 
<br /><br /><i>Source: Roofing Contractor</i><img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=9af641f2-52da-4363-afbd-43b7332fb559" /></p>
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  </entry>
  <entry>
    <title>Best of Success Conference Raises the Bar </title>
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    <published>2009-11-17T13:43:29.179-07:00</published>
    <updated>2009-11-17T13:44:03.647888-07:00</updated>
    <content type="html">&lt;p&gt;
Roofing Contractor magazine hosted its largest event ever on Sept. 21-22 in Nashville
when 225 participants, speakers and staff attended the 5th Best of Success conference. 
&lt;br&gt;
&lt;br&gt;
Sponsored by both Roofing Contractor and Architectural Roofing &amp; Waterproofing magazines,
the event was a tell-all two-day conference where contractors, distributors and suppliers
were brought together to talk about ways to succeed in the roofing and construction
business. 
&lt;br&gt;
&lt;br&gt;
Presenters ranged from some of the top revenue-generating contractors in the United
States to attorneys to sales experts. But no matter who you were, or what part of
the country you were from, the conference provided a platform to talk with and learn
from those who know how to succeed in the roofing business. 
&lt;br&gt;
&lt;br&gt;
Guest speakers and their topics on Day 1 included: Rick Davis, President, Building
Leaders Inc. (Making the Phone Ring); James Hoff, Director of Research, Center for
Environmental Innovation in Roofing (The Government Stimulus Package and Your Bottom
Line); T.J. Daniels, President, Bright Roofing &amp; Restoration, and Linda Daniels, Past
President of Metro Detroit Building Superintendents Association (What’s on Property
Manager’s Minds Today); Adam Quenneville, President, Adam Quenneville Roofing (Recycling
Your Way to Success); Roger Harper, Principal, Creative Dispute Resolutions, and Chris
Dunn, Attorney, Walter Lansden, Dortch &amp; Davis (Making Alternative Dispute Resolutions);
Andy Filer, President, Berkshire Construction Company (How to Successfully Manage
Your Crews); Jim Stamer, President, Prospect Roofing (Garden Your Way to More Green);
Rod Menzel, Co-Owner, GreatWay Roofing (Rebranding: Expect a Great Experience); Jim
Bush, Owner, WeatherShield Roofing Systems (Passion in Leadership and Sales); and
Tim Hershey, President, ThoroughBred Contractors (Big Bucks from the Small Stuff). 
&lt;br&gt;
&lt;br&gt;
Day 2 speakers and their topics included: Rob McNamara, President, NRCA (NRCA Update);
Bruce Fryer, President Fryer Roofing, and Dane Bradford, President, Bradford Roof
Management Inc. (How to Build a Profitable Maintenance Department); Paul Brockman,
Owner, Roof Maintenance Inc., Steve Little, President, KPost Company; Rod Menzel,
Co-owner, GreatWay Roofing, Jim Bush, Owner, WeatherShield Roofing Systems (Sales
&amp; Marketing Panel); and Doug Ehlke, Owner and Partner, Ehlke Law Offices. 
&lt;br&gt;
&lt;br&gt;
After Day 1, a networking reception was held at the Sheraton Hotel in Nashville, which
provided an arena for genuine conversation about the roofing industry. While many
old friendships were rekindled during the reception, it was the new-found friendships
that paved the way for the future of the business. 
&lt;br&gt;
&lt;br&gt;
From the fabulous meals provided by the Sheraton staff to Bosch Tools providing free
tool giveaways to 18 lucky attendees, there seemed to be no end for the excitement
the 2-day event generated. 
&lt;br&gt;
&lt;br&gt;
Roofing Contractor Publisher Jill Bloom called the event, “The best ever!” 
&lt;br&gt;
&lt;br&gt;
For more coverage of Best of Success, check out the blogs on the Roofing Contractor
Web site at www.roofingcontractor.com, as well as the November and December digital
edition of Roofing Contractor at www.roofingcontractor.com. 
&lt;br&gt;
&lt;br&gt;
&lt;i&gt;Source: Roofing Contractor&lt;/i&gt; &lt;img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=674e392b-33ec-47e7-9a41-ebd2a19dbe77" /&gt;</content>
  </entry>
  <entry>
    <title>Cool roofs are hot</title>
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    <published>2009-11-17T13:35:11.267-07:00</published>
    <updated>2009-11-17T13:37:51.7644033-07:00</updated>
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        <i>Moorpark company's acrylic application
helps cut cooling costs</i>
        <br />
        <br />
These days, “green” roofs are white. 
<br /><br />
A Moorpark company has been growing its business in “cool roofs” since it did its
first installation in 2001 — for BMW DesignworksUSA in Newbury Park. 
<br /><br />
Now that the green movement is afoot, homeowners want to cut cooling bills and companies
are increasingly asked how they will make their buildings energy efficient, said Rod
Menzel of GreatWay Roofing. 
<br /><br />
The roofing system, called fluid-applied reinforced acrylic, is sprayed on like paint
and is considered easy to repair. Even the U.S. Energy Secretary has advocated cool
roofs. 
<br /><br />
“Since the talk’s been out there, more people are like, ‘I ought to go ahead and do
it,’ ” Menzel said. 
<br /><br />
The white roofs reflect the rays of the sun, making it cooler inside the buildings.
The Cool Roof Rating Council reports average energy savings from 7 to 15 percent of
total cooling costs. 
<br /><br />
“For us, it’s real simple,” Menzel said. “Without complicating things: You cool a
roof down, you cool a building down.” 
<br /><br />
Menzel started GreatWay, then called Great American Roofing, in 1999. The company
employs 16 people. 
<br /><br />
Until the recession, GreatWay had been growing by about 20 percent per year since
it started, Menzel said. 
<br /><br />
The cool roof “is becoming a bigger and bigger portion of our business,” he said. 
<br /><br />
Besides being able to sell the bottom-line savings in energy, Menzel said he likes
that the cool roof system is safer for his employees to install than a hot asphalt
roof and doesn’t carry the fire and fumes hazards of a traditional roofing job. 
<br /><br />
The company currently is installing roofs on about 189,000 square feet of roof space
on four new industrial buildings in Oxnard. 
<br /><br />
Those buildings belong to Sunbelt Enterprises, which has 60 properties and close to
3 million square feet of space in its portfolio. The company has used cool roofs over
the years, including the Kavlico building in Simi Valley, said Bjorn Nilsen, general
manager of Sunbelt. 
<br /><br />
Nilsen said the cool roof significantly reduced the electricity bill there, lowering
the temperature by about 10 degrees in the afternoon heat. 
<br /><br />
But it also offers other advantages the company likes. 
<br /><br />
While “hot mop” tar roofs have a tendency to leak, as do roofs installed with seams,
the liquid coat creates little chance for leaking, he said. 
<br /><br />
Menzel said the cool roof can go over an existing roof, or, as was the case with the
Sunbelt buildings, his team can install a fire sheet, an emulsion and polyester fabric,
and then the white coating on top. 
<br /><br />
The cool roof system cost ranges, on average, from about $1.80 to $2.80 per square
foot on commercial projects or $2.25 to $3.25 per square foot on residential projects,
depending on the size and complexity of each project and factoring in the extra setup
cost on a residential installation, Menzel said. 
<br /><br />
Even though the system can cost more for materials, there are labor savings and often
the old roof doesn’t need to be torn off, which saves on dump fees for the old material
and can make a project competitive with a traditional roof installation, he said. 
<br /><br />
The majority of his commercial projects are cool roofs, which also includes a single-ply
PVC with heat-welded seams. 
<br /><br />
Lately, there’s been a boost in residential interest as well, particularly with the
availability of a green tax credit. For those who want the aesthetics of a shingled
roof, he offers colored shingles that reflect and don’t hold the heat. 
<br /><br />
Grace Lennox of Ventura has a flat roof on her home and was looking for something
to replace her existing roof. 
<br /><br />
“My previous roof was supposed to be good 10 to 15 years and it didn’t even last five,”
she said. 
<br /><br />
What drew her to the cool roof was its dependability and lifetime warranty. The cooling
was a bonus. 
<br /><br />
“So far, I’ve noticed a difference,” she said. Even though Ventura hasn’t hit the
really hot days of summer, she said her temperature gauge shows the inside of the
home is 5 to 8 degrees cooler than it was with a black roof. 
<br /><br /><i>Source: Ventura County Star</i><img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=2b60ee8a-2a5b-425f-adb4-94656540c472" /></div>
    </content>
  </entry>
  <entry>
    <title>GreatWay Roofing recognized with 'green business' award</title>
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    <published>2009-11-17T13:23:51.483-07:00</published>
    <updated>2009-11-17T13:23:51.483662-07:00</updated>
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        <p>
GreatWay Roofing has been honored with a "green business" award by a regional business
publication for its efforts in installing cool roofing and promoting its benefits
toward energy savings. 
<br /><br />
The Spirit of Small Business Award was presented by the Pacific Coast Business Times
at the publication's luncheon Aug. 6 in Santa Barbara before about 300 leaders from
throughout the region. 
<br /><br />
"This award is a phenomenal accomplishment for GreatWay Roofing for many reasons,
probably starting with the fact it's difficult to associate green principles with
roofing," said Rod Menzel, founder and chief executive officer of GreatWay Roofing,
based in Moorpark. "It's easy to envision tar odors and construction debris. But early
on we believed in utilizing cool roof technology, made it a significant part of our
marketing plan, and spent the energy needed to explain the virtues." 
<br /><br />
"We congratulate GreatWay Roofing for their role in supporting sustainable building
practices," stated the award's presenting sponsor, Southern California Gas Company.
"Through energy efficiency, we can enhance the environment and the economy by conserving
natural resources." 
<br /><br />
GreatWay Roofing was honored in large part for a focus on providing energy-efficient
roofing options to the market it serves. The "green" roofing options offer customers
long-term savings on energy costs through cool roofing systems, by reflecting away
solar heat, thus reducing interior air conditioning costs and improving workforce
productivity by simply keeping them cooler. 
<br /><br />
Additionally, the cool roof system is renewable because it can be applied over existing
structures unlike other roof systems. The old roof systems do not have to be discarded
and hauled to landfills. 
<br /><br />
"The cool roof system saves our customers money while at the same time saving valuable
resources for all of us," Menzel said. More than 120 nominations were submitted from
Ventura, Santa Barbara and San Luis Obispo counties for nine categories for the newspaper's
seventh annual awards event that was launched after a casual conversation with a former
federal Small Business Administration district director. 
<br /><br />
The nominations were judged based on each company's record as an existing business,
its history of creating jobs and consistent growth, and its contribution to the community. 
<br /><br />
In eight years GreatWay Roofing has installed about 200 energy-efficient roofs, with
about 90 percent of those on commercial buildings. In the past year the company applied
an energy-efficient cool roof system to 189,000 square feet of roof space on four
new buildings in Oxnard for Sunbelt Enterprises; and donated new roofs complete with
installation for Moorpark Little League and the Moorpark Food Pantry, both nonprofit
organizations in need. 
<br /><br />
Founded in 1999 in Ventura County, GreatWay Roofing also serves the San Fernando and
Santa Clarita valleys. Previously GreatWay Roofing was called Great American Roofing
until an extensive re-branding process resulted in a new name and logo last year.
The company offers "green" and energy-saving materials such as "Cool Roof" technology
for commercial buildings; a 12-point commercial roof maintenance program; and free
no-obligation commercial roof inspections. 
<br /><br />
GreatWay Roofing today employs 20 people. Information: (800) 473-2876 or www.greatwayroofing.com. 
<br /><br /><i>Source: Ventura County Star</i></p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=74b3bdbc-8719-4ed6-8464-c3cc856ba513" />
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    </content>
  </entry>
  <entry>
    <title>GreatWay Roofing executive selected for national conference presentation</title>
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    <published>2009-11-17T13:15:43.555-07:00</published>
    <updated>2009-11-17T13:20:08.831687-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">GreatWay Roofing, a commercial and residential
roofing company serving Ventura County and the San Fernando and Santa Clarita valleys,
announces that founder Rod Menzel has been selected for a presentation on the company's
rebranding success for the 5th annual Best of Success national roofing industry conference. 
<br /><br /><p>
Menzel is scheduled to make the presentation at the national conference scheduled
for Sept. 20 to 22 in Nashville, Tenn. 
<br /><br />
Until 2008 his company was known as Great American Roofing. At that point, after nearly
a decade in business and regardless of a terrible economic climate, Menzel visited
successful roofing companies in the Seattle area and ultimately invested in research
to re-brand and re-name his company. 
<br /><br />
The result was a new name, logo and a re-focus on the company's strengths: customer
experience and satisfaction. 
<br /><br />
"We realized property owners can expect Nordstrom-like service in roofing, and that
will be something I can explain to other contractors from around the nation at this
premier conference," Menzel said. 
<br /><br />
"The process resulted in a new official company tag line, 'Expect a great experience,'
which is something all our customers see so we have to deliver," Menzel said. 
<br /><br />
Founded in 1999 in Ventura County, GreatWay Roofing's commitment to customer service
allowed it to grow to also serve the San Fernando and Santa Clarita valleys. The company
offers a lifetime workmanship warranty on roofs it installs; more "green" and energy-saving
materials such as "cool roof" technology for commercial buildings; a 12-point commercial
roof maintenance program; and free no-obligation commercial roof inspections. 
<br /><br />
GreatWay Roofing employs 20 people and is based in Moorpark. For more information
call (800) 473-2876, or visit www.greatwayroofing.com. 
<br /><br />
The Best of Success conference will feature 20 speakers from roofing contractors,
weatherproofing and restoration companies, law firms, trade associations and host
Roofing Contractor magazine, touching upon topics including crisis management, sales
and marketing strategies, safety procedures and business management. 
<br /><br /><i>Source: Ventura County Star</i></p><br /><br /><img border="0" src="http://greatwayroofing.com/dasblog/content/binary/greatway_roofing.bmp" /><br /><br /><img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=bac42b22-c9f4-4959-8c71-e6a48cd8a3c8" /></div>
    </content>
  </entry>
  <entry>
    <title>Guard homes from water despite dry spell</title>
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    <published>2009-11-10T18:10:25.386-07:00</published>
    <updated>2009-11-17T13:17:58.3341926-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">In Southern California each fall, to some
extent we expect wildfires. This year what was surprising was how early they arrived.
Santa Ana wind-fueled October fires are typical; but firestorms in mid-September make
you wonder. 
<br /><br />
It indicates that what firefighters call “fuel” has been lacking moisture for a very
long time. 
<br /><br />
The same goes for the roof of your home or business. This year what is particularly
alarming is that national weather experts say a heavy rain season is upon us. 
<br /><br />
The National Oceanic and Atmospheric Administration announced that El Niño arrived
in the United States in July. El Niño is a climate phenomenon that influences global
weather, by periodically — every two to five years — warming tropical Pacific Ocean
waters. It can trigger severe winter storms in California. 
<br /><br />
In the previously parched Southland, it may sound like a welcome relief. But it’s
the previous years of severe dryness followed by intense rains that can cause big,
big problems above us. 
<br /><br />
We currently have a potential recipe for roofing disasters: three years of drought
conditions, followed by seasonal Santa Ana gusts, pounded home with an El Niño winter. 
<br /><br />
It may seem counterintuitive to think of dry roofs having difficulty with too much
water. The problem arises from the extended length of exposure to the sun and heat. 
<br /><br />
Roofing materials are designed with built-in waterproofing agents that over time,
if devoid of moisture, will slowly lose the ability to deflect water. Consider the
water sealant you apply to a wooden deck. Does a single coat last forever? 
<br /><br />
Retail water sealants and roofing material waterproofing agents are not the same,
of course. But the fact is, roofs atop our homes and businesses have been very, very
dry for about three years now. 
<br /><br />
Dump an extraordinary amount of water on top in a very short amount of time — which
could occur in an El Niño rainstorm — and you likely will see leaks. 
<br /><br />
It’s a good time to have your roof inspected. Even if just for routine preventive
maintenance — check gutters for debris, look for loose shingles or cracking, etc.
— fall 2009 is the worst time to procrastinate for a roof health checkup. 
<br /><br />
One final word of caution. Fewer roofing contractors exist today than even a year
ago, because of economic conditions. 
<br /><br />
Should you do nothing this fall, and indeed leaks occur this rain season, it may be
a challenge getting a timely response. 
<br /><br />
It might be a sound investment to have a roofing professional take a look at your
roof now, not only to see if it is prepared for the coming rains but to also establish
a relationship for emergencies. 
<br /><br />
It’s always nice to have a number, name and face handy for the worst possible scenario. 
<br /><br />
— Rod Menzel is president and founder of Moorpark-based GreatWay Roofing, which serves
Ventura County and the San Fernando and Santa Clarita valleys.<img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=b8746d07-4f63-4c8d-a25d-834722e4f997" /></div>
    </content>
  </entry>
  <entry>
    <title>Woodland Hills Roofing Contractor - Be Aware of Unscrupulous Contracting Practices</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2009/01/13/WoodlandHillsRoofingContractorBeAwareOfUnscrupulousContractingPractices.aspx" />
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    <published>2009-01-12T17:42:25.352-07:00</published>
    <updated>2009-11-10T17:07:47.8651401-07:00</updated>
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">Not everyone foregoes home improvement projects
in a down economy, particularly in afluent areas like Woodland Hills. People are still
taking care of things, such as a leaky roof, when needed.<br /><br />
Unfortunately during down times, contractors trying to compete can lower prices to
previously incomprehensible levels. Remember: if it appears too good to be true, it
probably is.<br /><br />
A major problem with ultra-low pricing is it can lead to the temptation to cut corners.
Government permits that are required for significant home improvement projects come
with fees, which a contractor with a low-price job might ignore.<br /><br />
You don’t want a project without proper permits - see for example our factsheet on <a href="http://www.greatwayroofing.com/resources-factsheet-agoura.asp">Agoura
Hills roofing projects</a>. You also should ensure your contractor is fully licensed
and bonded.<br /><br />
Information about contractors is easy to find. A valuable resource is the <a href="http://www.cslb.ca.gov/">Contractors
State License Board</a> website, where you can learn if a potential contractor is
licensed, and also view media releases on sting investigations.<br /><br />
Some of the media releases on the site are rather alarming. Recently the Board released
information about arrests from a sting around the recent Southern California wildfires.
The operation targeted illegal operators advertising for construction work in the
fire zone.<br /><br />
Two people were arrested, and eight other cases were sent to the Los Angeles County
District Attorney’s Office for potential prosecution. Some face felony charges.<br /><br />
Suspects were targeted if they left business cards and flyers in the fire zone, or
placed newspaper ads. The Contractors State License Board protects consumers by licensing
and regulating California's construction industry.<br /><br />
There are more than 316,000 licensed contractors in the state, in 43 different licensing
classifications.<br /><br />
Today you can still get a good deal on a home improvement project, by a licensed contractor
that also offers peace of mind because they are bonded, in case there are damages
from the project.<br /><br />
Another source is the <a href="http://www.santabarbara.bbb.org/BBBWeb/Forms/General/Home.aspx">Better
Business Bureau</a>. The Bureau is dedicated to nurturing fair and honest relationships
between businesses and consumers. You can tap it to see if any complaints were filed
against a particular contractor.<br /><br />
There are other sources, too, such as checking court records for liens or lawsuits.<br /><br />
The Contractors State License Board offers general tips on what to look for to detect
potential problems with a contractor. These include:<br /><br /><ul><li>
Hire only licensed contractors; ask to see the license.</li><li>
Don’t hire the first contractor who comes along.</li><li>
Don’t rush into repairs, no matter how badly needed.</li><li>
Don’t pay more than 10 percent or $1,000, whichever is less, as a down payment.</li><li>
Don’t pay in cash, and don’t let the payments get ahead of the work.</li><li>
Get three bids, check references, and get a written contract. 
</li></ul><br />
Other things to look for are contractors soliciting door-to-door, offering unsolicited
work such as painting or roofing, and reluctance to sign a written contract.<br /><br />
In today’s economy, it can be easy to just go with the lowest price. However remember
there may be a reason for the low price, which could turn very costly in the long
run. Protect yourself with a little research and have us perform a <a href="http://www.greatwayroofing.com/residential-roofinspections.asp">residential
roofing inspection</a> or a <a href="http://www.greatwayroofing.com/commercial-inspectionmaint.asp">commercial
roofing inspection</a>.<br /><p></p><img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=0c5a533a-3a70-425f-ba47-aed3b8251db3" /></div>
    </content>
  </entry>
  <entry>
    <title>Northridge Roofing - an Overview</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/12/09/NorthridgeRoofingAnOverview.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,62075e0b-556d-4085-9cb3-ea9ecb1ebd91.aspx</id>
    <published>2008-12-09T15:00:28.776-07:00</published>
    <updated>2009-11-10T17:20:27.803674-07:00</updated>
    <category term="commercial roofing" label="commercial roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,commercialRoofing.aspx" />
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <category term="roofing" label="roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofing.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Northridge is a district within the City of Los Angeles that has much to offer once
you get past the perception that it’s just another suburb.
</p>
        <p>
        </p>
        <p>
It is home to a state university of about 30,000 students – the size of many entire
cities in the region. Thousands of students flock each day to what is known as a commuter
school, California State University, Northridge, clogging major streets such as Reseda
Boulevard and Devonshire Street.
</p>
        <p>
        </p>
        <p>
In terms of a roof in Northridge, understand that a good number of the homes there
can be considered older, compared with newer communities in the area. Northridge for
a long time has been fully developed, and many homes are many decades old.
</p>
        <p>
        </p>
        <p>
That means a lot of home roofs in Northridge are aging, as are the structures. That’s
not to say the homes are falling apart or are in disrepair. They’re just older homes,
and some need a bit of tender loving care, including roofs on Northridge homes.
</p>
        <p>
        </p>
        <p>
          <strong>Demographics, Environmental Factors for Roofing in Northridge</strong>
        </p>
        <p>
        </p>
        <p>
On its own, if separated from the City of Los Angeles, Northridge would stand among
the larger cities in the United States, with an estimated population around 84,000.
That equates to about 27,000 residential roofs, not counting commercial structures,
and there are many in Northridge.
</p>
        <p>
        </p>
        <p>
Probably key for roofing and Northridge is twofold: sun and wind. Located in the San
Fernando Valley, Northridge can sustain days upon weeks upon months of bright sunshine
and swelteringly hot days. The sun can cause considerable damage to a roof.
</p>
        <p>
        </p>
        <p>
Add to that gusty Santa Ana winds, and you’re talking about a location where home
and building owners need to pay attention to their roofing system.
</p>
        <p>
        </p>
        <p>
Roofing in Northridge is all about <a href="http://www.greatwayroofing.com/residential-roofinspections.asp">roof
inspections and roof maintenance</a>, if a property owner is interested in attaining
the full lifecycle anticipated for a roofing system and reducing costs long-term.
</p>
        <p>
        </p>
        <p>
And don’t ignore earthquakes and what they can mean to a roof system. Northridge is
known by most Americans as the epicenter of the famous 1994 Northridge Earthquake;
and the huge San Andreas Fault is not too far away. After every sizable tremor, consider
carefully inspecting your roof in Northridge for potential damages, whether small
or large.
</p>
        <p>
        </p>
        <p>
          <strong>Commercial Roofing in Northridge</strong>
        </p>
        <p>
        </p>
        <p>
There are also a considerable amount of commercial and governmental buildings in Northridge.
The university, commonly known as CSUN, is massive. Northridge also is home to a large
hospital, regional shopping center, and innumerable amounts of retail and industrial
buildings.
</p>
        <p>
        </p>
        <p>
Commercial roofing in Northridge can present its own challenges. No matter the building
type, property owners should think in terms of Roof Asset Management – with principles
much like infrastructure asset management employed by government to plan for long-term
costs for things like roads and water supplies.
</p>
        <p>
        </p>
        <p>
          <a href="http://www.greatwayroofing.com/commercial-inspectionmaint.asp">Roof maintenance</a> goes
beyond making a structure look pretty, or saving money over the years. It also provides
a peace of mind, that one of your biggest investments – if not the biggest of all
– is well protected.
</p>
        <p>
        </p>
        <p>
A roof’s expected lifecycle is usually 20 or 30 years, and few reach that age without
roof inspections and/or roof maintenance. Semi-annual roof maintenance is a recommended
course of action, with a look at your roof in the fall and again in the spring.
</p>
        <p>
        </p>
        <p>
The semi-annual roof maintenance program works well, because the fall is a good time
to correct damage from summer heat and clean up autumn debris fairly common with roofs
in Northridge.
</p>
        <p>
        </p>
        <p>
Spring roof maintenance focuses on cleaning up debris, tightening loose flashing and
roof membrane caused by high winds and storms. For roofing in Northridge, blazing
sun, whipping winds and even environmental factors such as pollution can impact a
roof and roofing system.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=62075e0b-556d-4085-9cb3-ea9ecb1ebd91" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Roof Cleaning - an Overview</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/12/04/RoofCleaningAnOverview.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,6f1b26aa-b0b7-4673-8e82-f87bb7e69535.aspx</id>
    <published>2008-12-04T12:17:32.005-07:00</published>
    <updated>2009-11-10T17:26:50.5150758-07:00</updated>
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <category term="roofing" label="roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofing.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Most roofing professionals will tell you that the most typical time to clean a roof
is in the spring or early summer, after the storm season and also because nice weather
sure helps when you have to be high up on a ladder or on a roof.
</p>
        <p>
        </p>
        <p>
Rain causes clogged gutters, a main culprit for damage to a roof. So <a href="http://www.greatwayroofing.com/residential-roofinspections.asp">roof
inspections</a> are vital to prolonging the anticipated lifecycle and longevity of
your roof, whether it’s a <a href="http://www.greatwayroofing.com/residential-roofinspections.asp">residential
roof</a> or <a href="http://www.greatwayroofing.com/commercial-inspectionmaint.asp">commercial
building roof</a>.
</p>
        <p>
        </p>
        <p>
Nearby trees and vegetation combined with winds are a prime villain for roofs – challenging
hot heat and sun as enemy No. 1. Roof inspections and roof cleaning are tools every
property owner should use often as protection.
</p>
        <p>
        </p>
        <p>
In terms of roof cleaning, there definitely are do’s and don’ts. Some are obvious
– don’t try it in inclement weather, for instance. But others you may not have thought
of.
</p>
        <p>
        </p>
        <p>
          <strong>Roof Cleaning 101 - In Simple Terms</strong>
        </p>
        <p>
        </p>
        <p>
The first thing to consider for roof cleaning is the type of roof system, and the
shape of the roof system. If the roof shingles or roof tiles are in good shape, power
washing with water can be a simple, effective roof cleaning tool.
</p>
        <p>
        </p>
        <p>
Remember, once you’re up there you might as well perform a layman’s roof inspection.
Look for shingles or tiles with damages, such as bending, cracks, or bald spots from
missing granules. They should be fixed before any washing, power or otherwise.
</p>
        <p>
        </p>
        <p>
A huge part of roof cleaning is gutters. Clogged gutters present potential for substantial
problems inside a home if not monitored and addressed adequately.
</p>
        <p>
        </p>
        <p>
Many property owners dismiss gutters entirely, thinking heavy rains will just flush
them out naturally. It’s an erroneous assumption that could end up being costly.
</p>
        <p>
          <strong>
          </strong>
        </p>
        <p>
          <strong>Nitty Gritty about Roof Cleaning</strong>
        </p>
        <p>
        </p>
        <p>
There also are some specific things to look for while cleaning your roof. It should
be clear that cleaning a tile roof takes a delicate hand (really, a delicate foot,
and balance) to prevent cracking or breaking a tile. A look by a professional roofer
might be advisable for tile roofs.
</p>
        <p>
        </p>
        <p>
The same goes with wood shake shingles, which can dry and become brittle after years
under a hot sun.
</p>
        <p>
        </p>
        <p>
Ditto with metal or shed roofs, regarding your weight. You can bend or damage such
roof systems. Before going out, look underneath for support systems, for the best
place to place your weight, or avoid problems by contacting a professional roofer.
</p>
        <p>
        </p>
        <p>
Ultimately, the bottom line is that you’re already up there on a roof, why not look
around and ensure your property’s roof system is holding up? The key to a roof is
a consistent roof inspection and roof maintenance when needed, toward the ultimate
goal of extending its anticipated lifecycle.
</p>
        <p>
        </p>
        <p>
It may not seem glamorous but it doesn’t need to happen all that often, and the end
results can be very worthwhile. Why not expend the energy to care for something that
protects one of your most valuable assets, your real property?
</p>
        <p>
        </p>
        <p>
Aside from longevity, who doesn’t want their property to look the best it can? Most
people wash their cars as often as possible. It would seem to make sense to wash your
house – including roof cleaning – to keep it looking aesthetically pleasing as possible.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=6f1b26aa-b0b7-4673-8e82-f87bb7e69535" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Simi Valley Roof Construction – Valley of the Winds</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/11/28/SimiValleyRoofConstructionValleyOfTheWinds.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,6aab9c97-09c4-4566-8658-50333a0b671a.aspx</id>
    <published>2008-11-28T16:22:09.319-07:00</published>
    <updated>2009-11-10T17:17:29.8227163-07:00</updated>
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <category term="roofing" label="roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofing.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Thinking about roofing in Simi Valley, at least one aspect should be very evident:
the place is known for the fierce winds that can cut through town. In fact, some believe
the name of Simi came from a word in the Chumash Indian language, "Shimiji," meaning
"Valley of the Winds."
</p>
        <p>
        </p>
        <p>
Simi Valley is coming of age, with about two decades’ worth of new tourism and shopping
attractions. The Ronald Reagan Presidential Library opened there in 1992, and in recent
years the library added Air Force One Pavilion, where the president’s own airplane
rests permanently. President Reagan was buried at the library in 2004.
</p>
        <p>
        </p>
        <p>
Plus there is Simi Valley Town Center, a beautiful outdoor regional shopping center,
which opened in 2005 with Mediterranean architecture, and an outdoor fireplace and
other attractions.
</p>
        <p>
        </p>
        <p>
For roofing in Simi Valley, not so many structures feature tile roofs because wind-blown
items can tend to crack tiles. But wood shake shingles are totally out of place, as
the strong winds in Simi Valley can mean huge wildfires especially in dry fall months.
</p>
        <p>
        </p>
        <p>
Regardless of the roofing system, it is imperative in Simi Valley to have a strong
roof inspection and/or roof maintenance program. The winds alone command it - see
our factsheet for <a href="http://www.greatwayroofing.com/resources-factsheet-simi.asp">Simi
Valley roof construction</a>. 
</p>
        <p>
        </p>
        <p>
          <strong>Demographics and Roofing in Simi Valley</strong>
        </p>
        <p>
        </p>
        <p>
Simi Valley is an affluent community, with many college graduates. The City was incorporated
in 1969, and by the 1970s and 1980s a housing boom pushed the population well past
100,000, making the city among the largest in the nation.
</p>
        <p>
        </p>
        <p>
While some newer housing tracts exist, such as in Big Sky Ranch, others are 40 years
old or older – with a wide variety of roofs and roof conditions. Most of the older
neighborhoods are without homeowners associations to force owners to maintain a nice-looking
roof, and as such some neighborhoods can tend to look a bit shabby.
</p>
        <p>
        </p>
        <p>
In terms of commercial roofing, there are plenty of retail and industrial areas of
town, particularly in the Tapo Canyon industrial center between Los Angeles and Royal
avenues, and north of the Ronald Reagan Freeway (118) at First Street.
</p>
        <p>
        </p>
        <p>
The north area of town is a bit more prone to high winds, particularly Santa Ana winds
that come from the Mojave Desert and wind through the Santa Susana Mountains north
of Simi Valley.
</p>
        <p>
        </p>
        <p>
It is in these areas where roof inspections and roof maintenance programs are most
vital. A single windstorm can wreak havoc with a roof system, especially if that roof
system is more then 10 or 15 years old.
</p>
        <p>
        </p>
        <p>
          <strong>Simi Valley, Roofing and Suburbia</strong>
        </p>
        <p>
        </p>
        <p>
Simi Valley is mostly the land of suburban housing tracts, totaling about 40,000 residential
dwellings. Beyond high winds, homeowners should inspect their roofs and adjacent attic
items such as vents often, especially if they are located near the open mountain areas.
</p>
        <p>
        </p>
        <p>
Open attic vents are dangerous during wildfires, and besides, leaving them open means
pests coming down from the open lands can get inside. Simi Valley is just that, a
valley, surrounded by open hills and mountains. Keeping it that way is a voter-approved
measure that prevents construction on most hillsides.
</p>
        <p>
        </p>
        <p>
Another element for Simi Valley and roofing is hot, often very dry summers. After
several years even the best roofing system can get brittle – and hence more prone
to damage from winds.
</p>
        <p>
        </p>
        <p>
Homeowners might be wise to seek a program that is basically Roof Asset Management,
with principles much like infrastructure asset management – planning things like roads,
water supplies and flooding for long-term cost-effectiveness.
</p>
        <p>
        </p>
        <p>
Remember, a roof is an asset, something of value with an anticipated lifecycle that
you want to extend as long as possible. With roofing in Simi Valley, maintenance is
vital. It can be too easy to overlook your roof, even though it’s the first line of
defense in protecting what is likely your biggest asset of all, your home or business
building.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=6aab9c97-09c4-4566-8658-50333a0b671a" />
      </div>
    </content>
  </entry>
  <entry>
    <title>North Hollywood Roofing - a Guide</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/11/26/NorthHollywoodRoofingAGuide.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,a852875c-97fd-4114-992d-a81d4ef10dc8.aspx</id>
    <published>2008-11-26T12:31:20.221-07:00</published>
    <updated>2009-11-10T17:14:26.5137359-07:00</updated>
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <category term="roofing" label="roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofing.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Like much of North Hollywood, the roofing landscape there is changing rapidly. The
district in the San Fernando Valley region of the City of Los Angeles is in the midst
of a transformation due largely to transportation.
</p>
        <p>
        </p>
        <p>
North Hollywood's landscape is transforming into the modern, with older one-story
bungalows and small apartment buildings sharing space with new condominium towers.
</p>
        <p>
        </p>
        <p>
The community is changing from a mostly lower- to middle-class suburb into a regional
center, mainly because of construction of the Metro Orange Line commuter train that
connects North Hollywood and Woodland Hills, and the Red Line subway that links with
Hollywood, Wilshire and downtown Los Angeles.
</p>
        <p>
        </p>
        <p>
The result is creation of North Hollywood as a regional hub for the Valley – and the
changes could be significant for roofing, roof inspections and roof maintenance in
North Hollywood.
</p>
        <p>
        </p>
        <p>
High-density housing and tall buildings can change the climactic setting of a certain
area, causing less wind, for example, or even more moisture. Any changes to the climate
around your home or commercial building can affect the lifecycle of a roof.
</p>
        <p>
        </p>
        <p>
          <strong>Real Considerations for Roofing in North Hollywood</strong>
        </p>
        <p>
        </p>
        <p>
There also are safety, aesthetic and real property considerations for roofing in North
Hollywood, including roof inspections and roof maintenance.
</p>
        <p>
        </p>
        <p>
Part of the community’s change can be seen in the NoHo Arts District, where land use
planning aims to create an urban village prime for pedestrians to get to and fro on
foot. Aging or eroding roofs can mean high winds can shake pieces loose, and who knows
where these projectiles will land. You don’t want pedestrians injured from your property.
</p>
        <p>
        </p>
        <p>
There’s also the look of your home or commercial building to passersby. Who wants
the worst-looking roof in North Hollywood?
</p>
        <p>
        </p>
        <p>
Then there is real property value. As new buildings are constructed nearby, your property
value should rise – as long as it is maintained. Proper roof maintenance is vital
for that first impression of a buyer – often the most important.
</p>
        <p>
        </p>
        <p>
As probably your most valuable asset, shouldn’t your home or business building look
as good as possible? And, what about the potential for internal damages should there
be a failure of your roof in North Hollywood? Damage to the inside from leaks can
be so costly, making consistent roof inspections and/or roof maintenance that much
better as an investment.
</p>
        <p>
        </p>
        <p>
          <strong>From Lankershim to North Hollywood and Roofing 101</strong>
        </p>
        <p>
        </p>
        <p>
North Hollywood was originally known as Lankershim – and sometimes Toluca, confusing
visitors with another community in the region. Ultimately marketing was involved in
the demise of the Lankershim name, as the community’s leaders renamed the district
to capitalize on the proximity to and glamour of Hollywood itself.
</p>
        <p>
        </p>
        <p>
For a long time it was just another identical territory of rows of suburban homes.
Now it’s changing thanks to the transportation lines.
</p>
        <p>
        </p>
        <p>
Again the changes impact roofing in North Hollywood. More new residential units –
planned around the subway station are hundreds of apartments, condos, stores and other
developments – comes, well, jobs.
</p>
        <p>
        </p>
        <p>
That means commercial buildings, whether new or old. Older commercial buildings often
need roofing touch-ups, at least an inspection, before expanding how many people can
occupy inside. And you should ask about new roofing technology for commercial buildings,
such as a cool roof that can save you money in terms of energy costs.
</p>
        <p>
        </p>
        <p>
An inspection by a professional roofing company, at least twice a year, is recommended
for any commercial building in the San Fernando Valley due to roof-impacting elements
such as high winds and dry, hot sun.
</p>
        <p>
        </p>
        <p>
North Hollywood already has its NoHo Arts District, near Valley Village, and its 20
or more professional theaters producing new and classic work. Also around are art
galleries, public art and professional dance studios – and the largest concentration
of music-recording venues west of the Mississippi.
</p>
        <p>
        </p>
        <p>
Times are changing in North Hollywood, for its residents as well as roofing, roofing
inspection and roofing maintenance needs.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=a852875c-97fd-4114-992d-a81d4ef10dc8" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Porter Ranch and Roofing - Nuances of Wind, Wildfire &amp; Wildlife</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/11/25/PorterRanchAndRoofingNuancesOfWindWildfireWildlife.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,f60e1162-bd34-45a5-8f13-50f59e990ade.aspx</id>
    <published>2008-11-25T14:15:29.556-07:00</published>
    <updated>2009-02-05T15:17:15.4830801-07:00</updated>
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <category term="roofing" label="roofing" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofing.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Porter Ranch, one of the newest enclaves of the San Fernando Valley, was pretty much
designed as a commuter community. There are hardly any jobs except for retail north
of the Ronald Reagan Freeway (118) in that area.
</p>
        <p>
 
</p>
        <p>
For roofing and roofing maintenance, the main thing you need to know – and this is
a no-brainer if you’ve lived there through just one fall – is written directly in
Wikipedia.com: “Porter Ranch is known for its intense winds.”
</p>
        <p>
 
</p>
        <p>
The encyclopedia website is correct that whenever the Los Angeles region sustains
a pattern of high winds, local news stations often conduct reports across the Porter
Valley Town Center, the big strip mall visible from the freeway.
</p>
        <p>
 
</p>
        <p>
Porter Ranch is a large suburban tract of about 5,200 households, and roofing, roofing
inspections and roofing maintenance are focused on the residential side, with limited
commercial buildings.
</p>
        <p>
 
</p>
        <p>
Aside from high winds, residents should often inspect their roofs and adjacent attic
items such as vents, as the area is right up against the Santa Susana Mountains and
is prone to wildfires. Plus, open attic vents invite pests, which also can come from
the open mountains.
</p>
        <p>
 
</p>
        <p>
          <strong>Knowing Your Environment with Roofing and Porter Ranch</strong>
        </p>
        <p>
 
</p>
        <p>
That Porter Ranch has a Wikipedia entry says much about how the area has matured.
It is a master-planned district in the northwest portion of the San Fernando Valley
region of the City of Los Angeles.
</p>
        <p>
 
</p>
        <p>
It is bounded by Northridge to the south, Chatsworth on the west and south, and Granada
Hills to the east and south. Its main thoroughfares are Rinaldi Street running east-west,
and Corbin Ave., Tampa Ave. and Reseda Blvd. going north-south.
</p>
        <p>
 
</p>
        <p>
In terms of roofing and roofing maintenance, since it is a newer community you will
be hard-pressed to find any wood shake shingle in Porter Ranch, considering the winds
and fire threat.
</p>
        <p>
 
</p>
        <p>
You’re mainly dealing with tile, or asphalt shingles. There still can be problems
with the wind, and another element not so kind to roofs, the blazing sun.
</p>
        <p>
 
</p>
        <p>
Hot, dry summers can wreak havoc with a roof over time, and though Porter Ranch homes
first started showing up only in the 1980s, the time is fast approaching where some
of the community’s roofs will need some TLC.
</p>
        <p>
 
</p>
        <p>
          <strong>Modern Route to Roofing in Porter Ranch</strong>
        </p>
        <p>
 
</p>
        <p>
Porter Ranch is young and therefore modern, and its mostly upscale, single-family
homes are best maintained through a modern roofing program.
</p>
        <p>
 
</p>
        <p>
Today you have programs that are essentially Roof Asset Management, with principles
much like infrastructure asset management – planning things like roads, water supplies
and flooding for long-term cost-effectiveness.
</p>
        <p>
 
</p>
        <p>
Roofs are an asset, something of value with an anticipated lifecycle you want to extend
as long as possible. Therefore, in roofing in Porter Ranch, maintenance is crucial.
It’s easy to overlook your roof, despite the fact that it’s the first line of defense
in protecting what is likely your biggest asset of all, your home or business building.
</p>
        <p>
 
</p>
        <p>
Roof maintenance can provide a peace of mind, as well as an eventual cost savings.
A roof’s expected lifecycle is usually 20 or 30 years, but few reach that age without
roof inspections and/or roof maintenance.
</p>
        <p>
 
</p>
        <p>
Semi-annual roof maintenance is preferred, with a look at your roof in the fall and
again in the spring. The semi-annual roof maintenance program works well, because
the fall is a good time to correct damage from summer heat and clean up autumn debris
fairly common in Porter Ranch.
</p>
        <p>
 
</p>
        <p>
Spring roof maintenance focuses on cleaning up debris, tightening loose flashing and
roof membrane caused by high winds and storms. Again, elements pretty typical for
the Porter Ranch area of Los Angeles.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=f60e1162-bd34-45a5-8f13-50f59e990ade" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Customer Service - Always in Season</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/11/24/CustomerServiceAlwaysInSeason.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,3510def5-c3a9-4cef-86f1-f6e099c41939.aspx</id>
    <published>2008-11-24T12:14:53.901-07:00</published>
    <updated>2008-11-24T12:14:53.9016661-07:00</updated>
    <category term="customer service" label="customer service" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,customerService.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
In October 2008, Ventura County Star published an article by columnist Wendy Dager
titled, “Customer service must be first in recession.” The column was about the struggles
she and her daughter had getting computer store employees to fix a broken key on a
laptop keyboard.
</p>
        <p>
 
</p>
        <p>
The column was not related to roofing, but the summary sure can apply when you might
need roof repairs or at least a roof inspection. It concluded, in part, “In any type
of economy, but especially during one that is being called a recession, it'd behoove
employees to brush up on their communications skills. When consumers have money again,
they're going to remember who treated them like imbeciles.”
</p>
        <p>
 
</p>
        <p>
Actually, strong customer service is imperative for any small business, good times
or bad. It’s amazing how many roofing companies, and contractors overall, don’t pay
enough attention to it.
</p>
        <p>
 
</p>
        <p>
Roof repairs or roof inspections often are not one-time ordeals – ultimately that
house or commercial building may need more work. The roofing company that fails to
satisfy the customer at first impression is going to lose business down the road.
</p>
        <p>
          <strong>
          </strong> 
</p>
        <p>
          <strong>Examples of Exemplary Customer Service</strong>
        </p>
        <p>
 
</p>
        <p>
Many companies do understand the recession-busting value of strong customer service.
For example, the Los Angeles Times reported in October 2008 about a health maintenance
organization that chose against across-the-board cuts that would have decreased customer
service.
</p>
        <p>
 
</p>
        <p>
The company carefully devised a plan to best manage incoming phone calls, and the
result was maintaining high customer satisfaction, and the company actually ended
up saving millions of dollars annually.
</p>
        <p>
 
</p>
        <p>
Some small businesses incorporate customer service and satisfaction into their business
plan. For instance GreatWay Roofing, which serves Ventura County and the San Fernando
and Santa Clarita valleys in the Greater Los Angeles area, has “Expect a great experience”
as its official tag line and underlying business position.
</p>
        <p>
 
</p>
        <p>
“When that’s what you tell customers, the burden is on us to deliver,” GreatWay founder
and CEO Rod Menzel said. “We strive to treat customers and their property the right
way – the ‘great way.’ “
</p>
        <p>
          <strong>
          </strong> 
</p>
        <p>
          <strong>Customer Service and Roofing - Not Mutually Exclusive</strong>
        </p>
        <p>
 
</p>
        <p>
For GreatWay Roofing, that stance has held firm since the company was started in 1999,
regardless of the economic climate. The roofing company has maintained a pledge for
customers, to:
</p>
        <p>
 
</p>
        <ul>
          <li>
Stay on top of your project from start to finish to ensure your satisfaction. 
</li>
          <li>
Set and achieve solid deadlines. 
</li>
          <li>
Protect and prepare your home before and during all work. 
</li>
          <li>
Clean up daily and leave your property as clean as when we found it. 
</li>
          <li>
Accurately price your job. Your project will be free from hidden costs or shortcuts. 
</li>
          <li>
Avoid surprises by communicating with you all the way through – we spell it out and
lay it on the line. 
</li>
        </ul>
        <p>
 
</p>
        <p>
Whether you’re pursuing an inspection, short-term patch, re-roofing job, a maintenance
program or even a full, new roof, GreatWay Roofing tells clients in writing what to
expect.
</p>
        <p>
 
</p>
        <p>
It could be as simple as a reminder to cover all items inside the garage, as the roofing
work may cause minor debris falls. It may not seem like a big deal, but to the single-family
homeowner, the fewer surprises, the better.
</p>
        <p>
 
</p>
        <p>
Also, little things like having a truck with a built-in toilet for employees goes
a long way to show customers that this contractor is prepared (and takes care of its
workers). Not every homeowner is inclined to allow contractor crews inside to relieve
themselves.
</p>
        <p>
 
</p>
        <p>
Attention to detail with customers can result in that “great experience.” Doing otherwise
is imprudent for a small business in every type of economic climate.
</p>
        <p>
 
</p>
        <p>
About GreatWay Roofing: GreatWay Roofing provides residential and commercial roofing
services to all of Ventura County including the cities of Oxnard, Thousand Oaks, Simi
Valley, Ventura, Camarillo and Moorpark; all of the San Fernando Valley including
Granada Hills, Northridge, Chatsworth, Canoga Park, West Hills, Woodland Hills, Tarzana,
Reseda, Winnetka, North Hills, Sepulveda, North Hollywood and Van Nuys; and all of
the Santa Clarita Valley including Valencia, Saugus, Newhall and Canyon Country.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=3510def5-c3a9-4cef-86f1-f6e099c41939" />
      </div>
    </content>
  </entry>
  <entry>
    <title>Roof Maintenance - A Primer</title>
    <link rel="alternate" type="text/html" href="http://greatwayroofing.com/dasblog/2008/11/21/RoofMaintenanceAPrimer.aspx" />
    <id>http://greatwayroofing.com/dasblog/PermaLink,guid,6c327e4b-a389-4ecc-97c4-be3850b402c7.aspx</id>
    <published>2008-11-21T12:03:29.595-07:00</published>
    <updated>2009-02-05T15:23:04.1304045-07:00</updated>
    <category term="roof inspection" label="roof inspection" scheme="http://greatwayroofing.com/dasblog/CategoryView,category,roofInspection.aspx" />
    <content type="xhtml">
      <div xmlns="http://www.w3.org/1999/xhtml">
        <p>
Maintenance to your roof is no less vital than consistent maintenance to your car.
It’s almost cliché, but a lot of us remember hearing our father say it over and over:
“If you want it to last, you better take care of it.”
</p>
        <p>
 
</p>
        <p>
A good roofing company can be like your most trusted auto mechanic. Your car runs
great and you have a strong peace of mind, and your vehicle purrs like a kitten.
</p>
        <p>
 
</p>
        <p>
Roof maintenance can provide the same sense. A roof protects what is for most people
their most valuable asset, their home or commercial building. Why wouldn’t you do
everything possible to protect it?
</p>
        <p>
          <br />
        </p>
        <p>
A roof has an expected lifecycle, usually 20 or 30 years, but few reach that age without
inspections and/or maintenance. Semi-annual maintenance is preferred, with a look
at your roof in the fall and again in the spring.
</p>
        <p>
 
</p>
        <p>
          <strong>The Semi-Annual Roof Maintenance Program</strong>
        </p>
        <p>
 
</p>
        <p>
The semi-annual program works well, because the fall is a good time to correct damage
from summer heat and clean up autumn debris (remember, many commercial roof leaks
are caused by clogged roof drains); and spring maintenance focuses on cleaning up
debris, tightening loose flashing and roof membrane caused by high winds and storms.
</p>
        <p>
 
</p>
        <p>
This also is a great time to touch up with paint and even pressure wash the roof.
Many roofing companies, including <a href="http://www.greatwayroofing.com">GreatWay
Roofing</a>, have formal maintenance programs with a range of prices.
</p>
        <p>
 
</p>
        <p>
Roof maintenance is not expensive. For example, for commercial roofs, average costs
depending on the amount of roof-top equipment needed and building size can range from
$680 to $1,380.
</p>
        <p>
 
</p>
        <p>
Another variable is the condition of the roof system. A first visit might cost a bit
more primarily because of additional material and labor to get the system in position
to be maintained.
</p>
        <p>
 
</p>
        <p>
          <strong>What to Expect with Roof Maintenance</strong>
        </p>
        <p>
 
</p>
        <p>
Roof maintenance is pretty straightforward. Then again, most home- or property owners
have never looked into it and might wonder what to expect. Here is the typical scope
of work for a commercial roof maintenance program.
</p>
        <p>
 
</p>
        <ul>
          <li>
Clean up entire roof of debris, particularly the roof drains. 
</li>
          <li>
Inspect heating and air conditioning units (HVAC) units and other roof-top equipment,
and apply appropriate material as needed. 
</li>
          <li>
Inspect pipes and vents and apply appropriate replacement or repair material. 
</li>
          <li>
Inspect loose sheet metal, and secure and seal as needed. This might include coping,
z-bar, and HVAC ducting and platforms. 
</li>
          <li>
Inspect parapet walls, and secure and seal as needed. 
</li>
          <li>
Inspect the roof for cracks, holes, splits, blisters and improper adhesion of material.
Secure and seal as needed. 
</li>
          <li>
Apply aluminum coating to previously applied mastic. 
</li>
          <li>
Reinforce low spots as needed with caulking, polyester and acrylic.</li>
        </ul>
        <p>
 
</p>
        <p>
Ultimately your roofing company might recommend a short-term patch. A patch by definition
is not intended to last long, though usually they can last a couple of seasons. GreatWay
Roofing has seasoned “leak detectors” as part of its maintenance program to further
help identify problem areas.
</p>
        <p>
 
</p>
        <p>
Roof maintenance is strongly recommended for anyone who wishes to save money in the
long term by ensuring their roof reaches its full anticipated lifecycle.
</p>
        <img width="0" height="0" src="http://greatwayroofing.com/dasblog/aggbug.ashx?id=6c327e4b-a389-4ecc-97c4-be3850b402c7" />
      </div>
    </content>
  </entry>
</feed>
